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PR Spin: Behind the Scenes of a Misunderstood Industry

Ryan Greives

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Top Stories by Ryan Greives

I recently used Peter Shankman’s Help a Reporter Out™ (HARO) as a journalist, rather than a PR practitioner, looking to gain insight on a particular topic from the thousands of PR people who receive the daily queries. It was quite an exciting experience, I must say. Submitting a query for what I was looking for, awaiting the delivery of the HARO query list that hits my email box three times a day, and then reading through all of the interesting emails from possible sources. It was like writing a pen pal and awaiting their reply…but with many more return letters. Do kids even do that anymore, with Facebook now in their lives? I’m guessing not. But I digress. My HARO was simple (or so I thought): I am looking into how social media is changing the PR agency organizational ... (more)

Communication is King

Working in the PR space, underneath the giant communications umbrella, we definitely know the value of good, open communication on all fronts. Communicating with the media and with the public via traditional and social media are the main things we are known for as PR professionals, but what about ... ... (more)

Who is REALLY on Twitter?

Social media has become an integral part of our PR campaigns at BLASTmedia, especially Twitter. Clients often ask us, "Who is using Twitter and why should it matter to us?" eMarketer recently published an article that answers both of those questions, and many more. Want to know the demographics and usage habits of the microblogging crowd? Read this article! Here are a few highlights: Mor... (more)

The World According to Twitter

Tapping into the vast and knowledgeable Twittervise, David Pogue, tech editor for the New York Times, recently released his book, composed entirely of Tweets. The World According to Twitter, by Dave Pogue, is made up of 2,524 tweet responses to Pogue's variety of questions sent into the Twitter world. And excitingly enough, yours truly, from BLASTmedia, has done her part to coauthor! A... (more)

We Have Liftoff – Client Announcement Day

At BLAST, we view our work with clients as long-term relationships designed to increase their visibility in national media outlets and on social networks. Whether our clients are making major announcements or not, we’re always working with our editorial contacts to keep them in the news every week. That being ... ... (more)