I recently used Peter Shankman’s Help a Reporter Out™ (HARO) as a
journalist, rather than a PR practitioner, looking to gain insight on a
particular topic from the thousands of PR people who receive the daily
queries. It was quite an exciting experience, I must say. Submitting a query
for what I was looking for, awaiting the delivery of the HARO query list that
hits my email box three times a day, and then reading through all of the
interesting emails from possible sources. It was like writing a pen pal and
awaiting their reply…but with many more return letters. Do kids even do
that anymore, with Facebook now in their lives? I’m guessing not. But I
digress.
My HARO was simple (or so I thought):
I am looking into how social media is changing the PR agency organizational ... (more)
Working in the PR space, underneath the giant communications umbrella, we
definitely know the value of good, open communication on all fronts.
Communicating with the media and with the public via traditional and social
media are the main things we are known for as PR professionals, but what
about ...
... (more)
Social media has become an integral part of our PR campaigns at BLASTmedia,
especially Twitter. Clients often ask us, "Who is using Twitter and why
should it matter to us?" eMarketer recently published an article that answers
both of those questions, and many more. Want to know the demographics and
usage habits of the microblogging crowd? Read this article!
Here are a few highlights:
Mor... (more)
Tapping into the vast and knowledgeable Twittervise, David Pogue, tech editor
for the New York Times, recently released his book, composed entirely of
Tweets. The World According to Twitter, by Dave Pogue, is made up of 2,524
tweet responses to Pogue's variety of questions sent into the Twitter world.
And excitingly enough, yours truly, from BLASTmedia, has done her part to
coauthor!
A... (more)
At BLAST, we view our work with clients as long-term relationships designed
to increase their visibility in national media outlets and on social
networks. Whether our clients are making major announcements or not, we’re
always working with our editorial contacts to keep them in the news every
week. That being ...
... (more)
Ryan Greives is a Media Relations Specialist for Indianapolis-based 
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Data Recovery Services
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