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PR Spin: Behind the Scenes of a Misunderstood Industry

Ryan Greives

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Latest Articles from Ryan Greives
As PR professionals we’ve all been there—a client or colleague enthusiastically asks, “Can you get us on Ellen?” or “How can we make this go viral?” With this in mind, I wanted to document some of the craziest, most absurd requests or assignments PR and social media professionals have ...
As I recently wrapped up my fifth year here at BLASTmedia, and we are in the middle looking for more talent with the continued company growth, I thought I’d take a few minutes to explain why BLAST is the best PR and Social Media agency to work for (okay, fine, “for which to work”). Ma...
I've been asked numerous times by aspiring PR practitioners, "how do I go about getting a job in PR?" Here, I'd like to give some insight into just that. I must first preface this post by saying that I have by no means “arrived,” nor do I have PR all “figured out,” as both of these ar...
Having authored numerous award-winning submissions for our clients, BLASTmedia has compiled several tips to help you land an award for your company…
It’s official (I think) – LeBron James has made one of the worst public relations mistakes in U.S. sports history. The latest PR debacle got me thinking about other well-publicized PR mistakes in sports history. Certainly open for outside opinions and debate, I’ve compiled a list of my...
Welcome to the latest edition of BLASTmedia Profiles! This month, we’ll be profiling Brooke McKinney, one of our newest Media Relations Specialists. In her time with BLAST, Brooke has really been focusing on targeted coverage for one of our favorite clients MealpayPlus, and has more re...
I recently used Peter Shankman’s Help a Reporter Out™ (HARO) as a journalist, rather than a PR practitioner, looking to gain insight on a particular topic from the thousands of PR people who receive the daily queries. It was quite an exciting ...